Preparation of a Case Study
The marketing to-do's we complete to come up with a new case study.
Case Study preparation requires work hand-in-hand with development, design and project management teams as well, so make sure you gather them altogether!
There are various concepts to take into consideration when drafting a new case study so we have to clarify them beforehand to get the assistance needed from development and design.
To start off the case study, make sure that you have a beautifully outlined abstract before diving into challenges and solutions.
Following the collection of information for the case study, get together with the PM team to cover all steps of the project, starting from day 1 to going live.
Use data to illustrate your key points and identify the challenges the team has faced, and the solutions provided to achieve success on the project.
Create a file of images or digital content you'd like to include in the case study to visually showcase your study better.